ion research & consulting stands for over 20 years´ experience and competence in market research and was established by Niels Wettemann.

I became interested in the world of market research during my university studies. I focused my attention initially on understanding the consumer challenges of children and young adults by combining a healthy portion of empathy with specially adapted, age-related methods.

After completing my studies in Economic Geography, Economics, Sociology and Regional Planning and Development (Ludwig-Maximilians-University, Munich) I started my professional career at a consulting company with a focus on young target audiences. Decrypting the motivations, attitudes and consumer behaviour of these highly complex target groups demanded a bespoke and individual approach and, not least, respectful and extremely sensitive treatment of the respondents themselves – this represented a profound learning experience for future professional development.

I subsequently took up the position of project manager in a small and medium-sized full-service institute in Munich. The focus here lay on managing strategic research projects both nationally and internationally, as well as heading the department for international and quantitative research (ad-hoc and omnibus surveys).

I have been offering my services at ion research & consulting via a network of independent market research professionals and cooperation partners since 2018.

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