ion research & consulting stands for over 20 years´ experience and competence in market research and was established by Niels Wettemann.

I became interested in the world of market research during my university studies. I focused my attention initially on understanding the consumer challenges of children and young adults by combining a healthy portion of empathy with specially adapted, age-related methods.

After completing my studies in Economic Geography, Economics, Sociology and Regional Planning and Development (Ludwig-Maximilians-University, Munich) I started my professional career at a consulting company with a focus on young target audiences. Decrypting the consumer behavior of these highly complex target groups demanded a bespoke and individual approach and, not least, respectful and extremely sensitive treatment of the respondents themselves – this represented a profound learning experience for future professional development.

I subsequently took up the position of project manager in a small and medium-sized full-service institute in Munich. The focus here lay on managing strategic research projects both nationally and internationally, as well as heading the department for international and quantitative research (ad-hoc and omnibus surveys).

Despite the strong focus on quantitative research, I was now dealing with a very broad range of tasks. From this point onwards well-known clients from diverse sectors and projects in both the B2B and B2C domains – coupled with a customized approach – continuously offered new insights and stimuli. Despite this diversity, the projects soon gave rise to a new sector focus in the fields of fast moving consumer goods (FMCG), pharma, finance as well as advertising and media.

Strong expertise also exists for public sector clients, non-profit organizations and NGO’s, as well as employee- and client satisfaction surveys.

I have been offering my services at ion research & consulting via a network of independent market research professionals and cooperation partners since 2018.